Technically… I should not feel proud of this at all, as the vast majority of it was just a massive cms wide clean up.

Link to Google Slides presentation

For a company of Archant’s size and resources to now be with the big boys (showing comparable amounts of ads) is acceptable to me.

Virtually all of our site speed issues now lives in the advertising stack /third party analytics (which is down to the business unit to chosse what we are doing going forward) previously a lot of it was front end / cms issues.